How Ideas Are Born

edited by Miguel Ángel Pérez Arteaga

In this book experienced and well-known graphic designers explain top us the key thoughts behind their concepts and production processes. 

Ideas are not bornalone. They come from a process to a large extent organized and rational butsometimes unconscious and magical. In this book we can enjoy and learn from thecreative processes of great graphic designers and creative voices around theworld. Here we can find impulsive graphic design versus more cerebral design; radicaland avant-garde design alongside poetic, childish, commercial, intellectual,subversive and socially oriented graphic design. 26 designers from 15 countries show ustheir workspaces, their personal notebooks and the creative processes thatallow them to break away from established norms and be original whilesimultaneously adapting to the client’s requirements and communicating a clearmessage to consumers. They teach us the keys to understand what is behindthose magnificent works that inspire, thrill, impact or invite us to action. Inthis book the creative process itself is inspiration, a unique guide tocreativity with storytelling and lessons on how to live your best creativelife. The book features the work and creative processes of Ralph Bauer(Netherlands/Peru), Susana Blasco (Spain), Tomasz Boguslawski (Poland), SarahBoris (London), Chelsea Cardinal (USA), Ryan Carl (USA), André Da Loba(Portugal), Isidro Ferrer (Spain), Veronica Fuerte (Spain), Rick Griffith(USA), Sebastian Kubica (Poland), Anette Lenz (France), Jiani Lu (Canada),Alejandro Magallanes (Mexico), Veronica Majluf (Peru), Fanette Mellier(France), Cláudia Mestre (Portugal), Milimbo (Spain), Akinori Oishi (Japan),Alvaro Pecci (Spain), Stefan Sagmeister (NY, USA), Teresa Sdralevich (Belgium),Akiko Sekimoto (Japan), Leonardo Sonnoli (Italy), Cihan Tamti (Germany),Jessica Walsh (USA).

Hardcover | 300 pages | Hoaki | 2023