New Folk Art

by Victionary

It is human nature to look to the past when seeking inspiration, particularly in art and related creative fields. Unlike other genres that can be attributed to a specific era or style, folk art is harder to define or categorize due to its special significance in the hearts and minds of local communities. Although often created for practical purposes, each piece tells a story of cultural heritage and craftsmanship that has the ability to transcend time and inspire the creatives of today.

From mural art to fashion, product design, graphics, and interiors, New Folk Art features a colorful collection of work from around the world that draws from ancient folklore and traditional crafts to breathe new life into tales that have been passed down through the generations.

Paperback | 272 pages | viction:ary | 2023

Headquartered in the heart of Asia, Victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, Viction Workshop Ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, Victionary welcomes you to join us in spreading the joy of print to every corner of the world.